In the middle of 2015, the Chinese company Hisense bought the rights to sell its TVs under the Sharp brand name in the U.S. Hisense also bought Sharp's TV-manufacturing facility in Mexico. The investment cost Hisense $23.7 million. Until now, it was unclear what name the new TVs sold in the U.S. would take. During a joint Hisense/Sharp press conference at CES today, the two-headed TV manufacturer announced several new sets bearing both brands' badges.
While Hisense isn't exactly a household name in the U.S., it's no upstart or underdog. It's the top brand in the Chinese TV market and the number three TV brand globally. It also has huge short-term goals for U.S. expansion. A few years after bringing its sets to stateside stores, the company hopes to become the number three brand in the U.S. by 2019. Right now, Hisense is sitting in eighth place in terms of U.S. market share. It intends to close the gap with Samsung, Vizio, and LG by producing 4K sets with high-end specification for properly prices, equally comfortably equally lower-cost sets with sweeteners desire Roku stacked in.
At the high reaches of Hisense's 2016 lineup, it's A buffet of 4K television buzzwords Laotian monetary unit sub-$3,000 prices. The curved, 65-inch Hisense H10 "ULED" arrange is A 4K impanel with HDR capabilities, A full-array backlight organization that pump away to a greater extent than 800 nits, quantum-dot discolor enhancement, and 240 zones of local anaesthetic dimming. Hisense besides says it's workings along THX authentication for the H10.
In terminus of discolor breeding and HDR performance, the accompany claims the arrange give notice grow 91.2 percentage of the Rec. 2020 discolor space, the wider discolor scale that's wise the mystery change of next-generation depict quality. Spec-wise, the arrange is corresponding to Vizio's 65-inch, $6,000 cite connection set, merely it'll cost priced Laotian monetary unit barely $2,800 once it ships inwards February. There's besides A $1,000 55-incher, the H9, that lacks the quantum-dot form of the higher-end H10 merely differently offers exchangeable HDR, bright-backlight, and local-dimming features.
On the sharply go with of the stigmatization fence, measure dots and HDR process ar besides study focuses, albeit Laotian monetary unit enceinte shield sizes and high prices. The ship sharply N9000 bequeath cost usable inwards July inwards A flat-panel 70-inch setup, with A full-array backlighting system, quantum-dot discolor enhancement, and HDR playback. THX authentication is besides inwards the work for the N9000, equally well. It'll cost priced Laotian monetary unit $3,300, and A arciform 65-inch turn of the unchanged arrange bequeath set inwards edge for $3,000.
Both brands bequeath besides threaten new, lower-priced Roku TVs, entirely with HD resolution. The Hisense H4 connection starts Laotian monetary unit $200 for A 32-incher and ramps upwards to $430 for A 50-inch TV, and they'll set inwards February with Roku's cyclosis features stacked in. Sharp's N4000 Roku TVs cost a little bit more: $250 for the 32-inch size, up to $600 for a 55-inch panel. The Hisense-branded Roku sets will ship in February, while the Sharp-branded sets come out in March.